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Case Study: Christmas Window Displays for Burt’s Bees – Manila

Client: Burt’s Bees
Location: Manila, Philippines
Scope: Bespoke Paper Floral Displays for 11 Retail Stores

Beam was commissioned by Burt’s Bees to design and produce a collection of handcrafted paper flowers for their Christmas window displays across 11 retail locations in Manila, Philippines.

The centrepiece of the design was the paper poinsettia, a festive classic reimagined through intricate craftsmanship. Each flower was hand-cut and assembled, with its petals accented by beads and vintage-style buttons, giving the arrangements a delicate, three-dimensional charm.

To reflect the brand’s identity, paper bees were added as subtle, playful accents—bringing a thoughtful, branded touch to the overall display.

Working with a small team, Beam produced hundreds of flowers over several weeks. Each arrangement was tailored to suit varying window sizes while maintaining a cohesive visual language across all locations. The materials were selected for durability, colour-fastness, and visual impact.

All displays were installed on schedule, just ahead of the Christmas shopping season. A coordinated approach ensured the installations remained consistent, striking, and structurally sound.

The result was a festive and tactile series of nature-inspired window displays that drew attention from passers-by and reinforced the Burt’s Bees brand story through craft and detail.

Looking to commission bespoke floral displays for your brand or interior project?
Contact Beam at hello@bloomsbybeam.com

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